 |
姓 名 | 熊霁 | |
| 性 别 | 女 | ||
| 职务和职称 | 工商管理学院副院长（援疆） | ||
| 所属系 | 营销与商务分析系 | ||
| 教育背景 |
新加坡国立大学市场营销学博士 |
||
| 主讲课程 | 消费者行为、行为研究实验方法 | ||
| 研究方向 | 消费者行为 | ||
| 联系方式 |
主要教学科研成果
一、目前科研项目
Ji (Jill) Xiong, Yu Ding, and Gita Johar, “Slim-as-Luxury" Effect: The Influence of Product Shape on Brand Luxury Perception”
Shubin Yu, Ji (Jill) Xiong, and Hao Shen,“How Chatbot Service Agents Can Alleviate the Negative Effect of Unsolved Request on Consumers’ Trust Toward Companies”
Ji (Jill) Xiong, Leonard Lee, and Yih Hwai Lee, “Feeling Moved”
Ji (Jill) Xiong and Min Zhao, “Anticipated Regret Leads to Long-Term Goal Striving”
Ji (Jill) Xiong and Leonard Lee, “Great Music, Big Heart: Aesthetic Appreciation Increases Moral Behaviors”
Ji (Jill) Xiong, Jiahao Liu, and Zuonan Chen, “How to Attract Consumers into Stores: The Depth of Stores Matters" European Marketing Academy, 2022, Budapest.
二、国际学会与发表
Ji (Jill) Xiong, Yu Ding, and Gita Johar, “Slim-as-Luxury" Effect: The Influence of Product Shape on Product Luxury Perception,” Association for Consumer Research， 2016年10月, 德国柏林
Ji (Jill) Xiong, Leonard Lee, and Yih Hwai Lee, “The Feeling of Being Moved,” Association for Consumer Research， 2017年10月, 美国加洲圣地亚哥
Ji (Jill) Xiong, Yu Ding, and Gita Johar, “Slim-as-Luxury" Effect: The Influence of Product Shape on Product Luxury Perception,” LVMH-SMU Luxury Research Conference, 2018年5月, 新加坡
Ji (Jill) Xiong, Leonard Lee, and Yih Hwai Lee, “The Feeling of Being Moved,” European Marketing Academy, 2018年5月，英国格拉斯哥
Ji (Jill) Xiong, Yu Ding, and Gita Johar, Slim-as-Luxury" Effect: The Influence of Product Shape on Product Luxury Perception,”Association for Consumer Research， 2018年10月, 美国德州达拉斯
Shubin Yu, Ji (Jill) Xiong, and Hao Shen,“How Chatbot Service Agents Can Alleviate the Negative Effect of Unsolved Request on Consumers’ Trust Toward Companies“，Association for Consumer Research, 2019年10月，美国亚特兰大
Ji (Jill) Xiong, Leonard Lee, and Yih Hwai Lee, “Feeling Moved,” Society of Consumer Psychology， 2022年3月, 美国.
Ji (Jill) XIONG, Jiahao Liu, and Zuonan Chen, “How to Attract Consumers into Stores: The Depth of Stores Matters" European Marketing Academy, 2022, Budapest.
三、获得荣誉和奖项
研究论文特别奖, LVMH-SMU Luxury Research Conference, 2018
Ji (Jill) Xiong, Yu Ding, and Gita Johar, “Slim-as-Luxury" Effect: The Influence of Product Shape on Product Luxury Perception,” LVMH-SMU Luxury Research Conference, 2018年5月, 新加坡